That’s why we work with villages, not factories – bringing you beautiful handcrafted clothes that are #MadeRight: Fair, kind to the earth and full of stories of Indonesia’s heritage.

I'm Denica - and I'm glad you're here! Let me tell you the story of how we started. And why it has all to do with you.

But if you’d prefer to check out some of our beautiful #MadeRight pieces, just click here. I’ll be right here waiting for you. 

An Unlikely Love Story 


In 2016, I had spent more than a year of research – and most of my savings – traveling through Indonesia’s hinterland. A tumor the size of a golf ball had catapulted me out of my idea of a perfect life right into a personal crisis. From a promising career as a development economist consultant in Jakarta into a deep depression. It was Indonesia’s hinterland’s artisans who gave me a new home – metaphorically and literally.

Yet my nerdy economist self couldn’t help but notice: They were struggling every day – because of an unfair, broken system. Not having a choice, not having a voice.

And my heart was broken.


Suddenly, a simple act of buying a piece of fabric did not seem so simple anymore. I felt an imperative to find a way that supports, rather than exploits, the humans behind our clothes.

That’s why at SukkhaCitta, we work directly with artisans in rural Indonesia – some so remote it takes us entire days of plane, car, motorcycle and even boat rides to reach. Why all the trouble? Because I realized that these artisans are the most vulnerable to exploitation. This is where most of our artisans live and work - yet without any access, they often live a life of poverty.

Started with only 3 women, we now empower more than 100 artisans in Java, Kalimantan and Flores. Providing intensive trainings in environmentally-friendly practices and business skills while paying a living wage – all made possible by your purchases. 

I know you don’t want to support brands that treat people and our planet badly. The problem? It’s so hard to tell what brands are actually doing behind all their smart marketing and social media campaigns. In many cases, behind the scenes, the suffering and destruction simply continue as before.

That’s why our first goal was to be as transparent as possible, from where we work, why we choose a particular practice, to how it truly changes lives:

Beyond Fair Trade

Indonesia's craft is one of the most intricate in the world. Its beauty, a testament to the Archipelago's richness. But the production? Not so beautiful.

This is why we work directly with Villages, not factories. Beyond merely sourcing, we run trainings that changes the standard of pollution and exploitation.

Heritage That Actually Empowers

Everything we make is crafted by hand. No compromise. Each piece is made using traditional craftsmanship and takes weeks to finish, requiring great patience and skill.

Because of you, each of our more than 100 artisans has seen their income increase by at least 40%.

Kind to the Earth

We return opportunities to the rural villages - but these opportunities must not come at the cost of the environment. That's why we work with only natural fibers, plant based dyes & zero waste practices.

Better for you, better for the planet.

So back to you

SukkhaCitta is my own path back to happiness that I found by going back to Indonesia’s root: our craft and life in the villages. That's why our name means happiness.

It is my hope that our story, our way of working and of course our clothes will be an inspiration to never forget the things that make you truly happy.
And ultimately, remind you of your own unique beauty, worth, and purpose.
Thank you for being part of our journey,
Denica Flesch