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KUPU, reborn.

Meaningful pieces for every moment in your life.

Empowering Women

98% of women who make your clothes don't earn a liveable wage. Through layers of factories and middlemen, she's kept small and invisible. We're here to change that.

Regenerating Ecosystems

We work with indigenous women farmers to grow your clothes regeneratively. Eliminating toxic chemicals & reversing climate change by healing our soil.

Sustaining Culture

Reinterpreting heritage craftsmanship to craft one-of-a-kind pieces with stories to tell. Your purchase funds scholarships for young women in our craft schools.


A collection made completely from our offcuts

the most meaningful clothes

Villages, not factories

Fewer, better. Discover handcrafted pieces from our Ibus. Find your timeless essentials, systematically designed for longevity, usefulness and meaningfulness.


#MadeRight to change lives

Every purchase directly supports the lives of our farmers, craftswomen, seamstresses, and their children. Together with you, we’ve funded 4 craft schools and impacted 1,432 lives in rural Indonesia.